25.11.2024

A Successful Benchmark Trip to Ireland: Lessons in Regenerative Tourism

In November, the CE4RT project participants embarked on a benchmark trip to Ireland, which proved to be a milestone in understanding regenerative tourism practices. Hosted by Munster Technical University and local tourism leaders and supported by EU co-funded CE4RT project trip offered Finnish SMEs invaluable opportunities to learn, exchange ideas, and witness exemplary initiatives in action.

Highlights of the visit included exploring businesses that have seamlessly integrated nature conservation and cultural heritage into their operations. The Ireland benchmark trip offered an incredible opportunity to visit numerous businesses that share the same regenerative tourism ideology. It was a chance to witness firsthand how common challenges in sustainability are tackled and to engage in meaningful discussions with passionate entrepreneurs. From inspiring panel discussions where business owners shared their hurdles and solutions to thought-provoking keynote speakers, the experience was filled with valuable insights.

One of the highlights was a presentation by Samiedu’s Anne-Mari Behm. As a project partner, she shared her experiences of overcoming language barriers, fostering cultural understanding, and building bridges of mutual learning. She spoke about the “steps of growing understanding” – the process of deepening collaboration and finding inspiration through working with entrepreneurs. Her enthusiasm and passion for working alongside business owners were truly contagious.

This trip not only provided practical knowledge and inspiration but also reinforced the importance of collaboration, adaptability, and shared values in creating a more sustainable future for tourism.

Participants praised the trip for its hands-on approach and practical insights. One entrepreneur noted, ”This experience has transformed how I view my business’s role in the ecosystem. I now see collaboration and sustainability as essential growth drivers.”

The Ireland benchmark trip not only inspired the participants but also reinforced the importance of learning from diverse practices and perspectives. These lessons will undoubtedly influence their ongoing journey toward regenerative tourism.